Branding and Logo ideation for a hypothetical brand called Jeri
Jeri is an idea that specializes in designing high-quality productivity mice for individuals who value efficient and effective computer usage. However, with the market being saturated with countless mouse options, it can be challenging for consumers to determine which one to purchase. While Logitech is one of the few mouse brands that invests in product advertising and branding, there remains a significant number of people who are unaware of the existence of such mice, despite their benefits. Jeri aims to help consumers make informed choices and enhance their overall computing experience.
The objective of creating this brand identity was to break away from the monotony of the electronics market and create a distinct brand image that stands out from the rest. It was essential to strike the right balance between understated and flashy, and after careful consideration, the decision was made to use a bold yet tasteful combination of orange and black colorways. This choice not only adds a pop of color to the brand's visual identity but also embodies the brand's core values of innovation, creativity, and Simplicity. With this unique brand identity, Jeri aims to capture the attention of consumers and establish a lasting impression in the fiercely competitive electronics market.
Packaging Concept
Templates
Business Cards
Logo Ideation
